![]() The new edition also features cases from Europe, Asia and the US to give students a global view of modern business research methods. Other chapters on The Broad Problem Area and Defining the Problem Statement, Research Design, Interviews and The Research Report have also been substantially revised. This edition includes a range of new material on alternative approaches to business research, including three new chapters on: The Critical Literature Review, Observation, and Questionnaires. The sixth edition has been substantially revised to go beyond the scientific approach and gives students a comprehensive introduction to what constitutes good research. Maintaining Uma Sekaran’s popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. ![]()
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March 2023
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